I drew inspiration from the textures and aesthetics of Marrakech and Greek tavernas, focusing on natural materials, warm textures, and a color palette reminiscent of market spices. These design elements are also reflected in the logo and overall visual language, expressing the connection between authenticity and modernity.
I chose the name “LEV” to tie all these elements together - inspired by Levinsky, pioneers, the lion, and the heart. The visual language is based on warm, natural tones, emphasizing the blend of history and locality with a contemporary and inviting atmosphere.